TWISTED SISTER frontman Dee Snider is among the celebrity judges on the second season of "Who Will Rock You?" The show spotlights unsigned bands in a weekly, elimination-style program. The winning group will be selected by the celebrity judges and an audience of Topgolf guests.
According to Billboard, the show's second season will premiere March 28 on Topgolf's digital channel (available on streaming platforms like Amazon Fire and Roku) and feature 12 bands vying for a $50,000 prize. The winner will also have a chance to be featured on a concert tour of Topgolf's 57 venues across the country and sign a label development deal with BMG.
"Music is at the heart of our brand, and 'Who Will Rock You?' is the next expression of an authentic Topgolf experience," said Topgolf media president YuChiang Cheng. "Not only can our fans come to Topgolf to hear great music, but now they can discover new artists through 'Who Will Rock You?'"
Topgolf stepped into the music industry with two popular concert venues — The Toyota Yard at Topgolf Las Vegas and The Cowan at Topgolf Nashville. Both venues host dozens of national and local artists each year and accommodate up to 900 and 600 guests, respectively. Filmed at both The Cowan and The Toyota Yard, "Who Will Rock You?" highlights the brand's unique concert venues.
"Topgolf and live music are a natural fit. When you combine our massive fan base with our nearly 40 U.S. venues, Topgolf is uniquely positioned to serve the artist community while providing our guests with an exciting, new entertainment experience both in-venue and online," Cheng said.
Topgolf produced "Who Will Rock You?" in partnership with Matador Content (Paramount Network's "Lip Sync Battle", ABC's "Boy Band"). The deal for "Who Will Rock You?" was brokered by Creative Artists Agency (CAA).